Search Engine Optimization.

SEO that’s both strategic and systematic.

We offer a unique blend of strategic and systematic ongoing optimization services to help grow your business.

We combine a logical, objective, data-driven approach with creative, subjective, passionate SEO strategies. We leave no stone unturned in our efforts to reach our end goal; we pay attention to every part of the process.

small business seo results

Creative.

We find innovative solutions to beat competitors in organic search engines through our creativity. White hat SEO solutions only of course, no black hat tactics.

Logical.

We find innovative solutions to beat competitors in organic search engines through our creativity. White hat SEO solutions only of course, no black hat tactics.

Subjective.

There is no one size fits all SEO campaign that works for every website. SEO campaigns are uniquely tailored to each product/service to find the best solution for each company. Which is why we must stay subjective in our work.

Objective.

Of course there is no strategy that works for every website. However, there are SEO best practices that we implement into every SEO campaign.

Passionate.

We do what we love, and we love what we do. Our SEO strategies are fueled by our passion and our love for seeing successful results. We geek over our Clients’ monthly reports as our hearts skip a beat with excitement.

Data-Driven.

Being passionate about what we do isn’t enough to drive the success of a campaign. We use real results, real data to help us achieve SEO goals.

End Game Focused.

All this passion and creativity stems from the results at the end of a campaign. When creating our SEO strategies, we keep in mind what the goal at the end of the campaign is and what it’s going to take to get there.

Detail Focused.

Our end game results cannot exist without each detailed task. As mentioned before, each task in our SEO strategies contribute to the success of the campaign.

Case Studies

SEO Audit & Analysis.

SEO audits cover both the structural and content components affecting a website’s SEO visibility. Performing SEO audits can boost a site’s search engine rankings to attract more revenue, leads, and visitors. An SEO audit evaluates the search engine friendliness of a website in a number of areas. The main goal of an SEO audit is to help optimize a website so that it can achieve higher rankings in the search engine results.

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Competitor Analysis

A competitor analysis researches the links, keywords, content, and more of your competitors to uncover more SEO opportunities. Performing a competitor analysis allow us to reverse-engineer the most successful elements of these tactics into your own SEO strategy without having to invent new ones from scratch. It also gives us the opportunity to avoid the mistakes that competitors have made.

Knowing what your competitors are up to in search engines helps you make better-informed decisions. Here are some areas we review in a competitor analysis:

  • Discover Overlooked Competitors
  • Keyword Competition
  • Keyword Gap
  • Competitor PPC Behavior
  • Backlink Opportunities

On-page SEO is the optimization of content both for search engine rankings as well as for users. On-page SEO refers to both the content and HTML source code of a page that can be optimized. Some areas of our on-page SEO includes:

  • On-Page Target Keywords
  • SEO Optimized Page Titles
  • Content Optimization
  • SEO Friendly URLs
  • Optimized Metadata
  • Optimized Images
  • Breadcrumb Navigation
  • Internal Linking
  • HTML Sitemap

Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engines. Off-page SEO tells Google what others think about your site in terms of credibility, authority, popularity, and relevance. Some areas of off-page SEO includes:

  • Backlinks
  • Social Promotion
  • Local Citations
  • Public Relations (PR)
  • Content Sharing
  • Guest Blogging

Technical SEO is the optimization of a site and site structure for search engines to crawl, index, and understand the site quickly and efficiently. Technical SEO refers to improving the technical aspects of a website making it faster, easier to crawl and understandable for search engines. Areas our technical SEO process includes:

  • Site Hierarchy
  • XML Sitemaps
  • Mobile Optimization
  • Site Speed/Page Speed
  • 404 Error Pages
  • SSL Certificate
  • Structured Data
  • Robots Text File
  • Duplicate Content
  • Crawlability
  • Redirections

Local backlinks, localized content, consistent NAP, Google My Business, and reviews matter for successful local SEO. Local SEO is important for businesses serving specific towns, cities, regions, and even states. When done right, local SEO allows people to find information about local businesses quickly and easily.

Keyword research is the foundation of successful SEO campaigns. Having the right keywords in your SEO campaign ensures that your website gets visible on search engines that matter for your business with the set of the most suitable keywords. Keyword research consists of:

  • Identifying the most relevant and effective set of keywords and phrases
  • Analyze contextual keywords that include keywords geo-targeting
  • Competitor Analysis
  • List all the relevant keywords for SEO and PPC campaigns
  • Identify product and brand-specific keywords
  • Identify call to action and comparison keywords
LET’S TALK

SEO Frequently Asked Questions.

SEO stands for search engine optimization. Which is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries. Simply put, this is how well your website is optimized to rank on search engines like Google, Bing, and Yahoo.
Absolutely. Most businesses cannot ignore the importance of SEO. No matter what type of business you have, whether you’re a local business, sell online, or a global enterprise. All businesses need to pay attention to their SEO strategy. For the average website, 50% of visitors come from search engines like Google.
It depends. SEO is a long term investment and can eventually be your biggest traffic driver if you give it the time it deserves. It takes time for a website to perform organically as Google ranks relevant sites that have built up authority.

Websites to earn their way to the top of Google.

It could take somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.

White hat SEO is optimizing your website according to the guidelines of search engines. For example, on Google, you have to follow the webmaster guidelines. Next to the guidelines, it is important to always keep your users in mind because the top goal of search engines is to provide users with the most relevant results.
Black hat SEO is the opposite of white hat SEO, which means that black hat SEO techniques violate the SEO guidelines of search engines. There are different black hat SEO techniques that you should avoid at any cost. Using black hat techniques to rank higher can result in your page being de-indexed and not rank at all.

Happy Clients.

Thank you for all your help, Racquel! I’m very pleased with the site.

All my leads come from Google searches thanks to Racquel and her SEO. Also, I get compliments all the time about how clean and easy to use my site is.

John Conrad, Conrad's Painting