1. Know your keywords.
Our first small business SEO tip is to know your keywords. The key to keyword research is how to find keywords or keyword phrases that have enough monthly searches but little competition so you can get higher rankings easily. You probably want to stay away from the big single-word keywords like “weight loss.” These have way too much competition.
Use your keywords to create articles, blog posts, and web pages about the subject. Make sure your keyword is in your title. You should also use your keywords in the first and last paragraphs if possible. You can use free tools like Ubersuggest, to see your Company’s and Rival Company’s top keywords.
2. Create a Google My Business Page.
Google My Business pages are important for getting found on search engines so it’s always best to have one! To optimize your business page, you want to make sure that the address is listed first and then use the main keyword or key phrase.
Social media has become tremendously important in the success of small businesses. These days, people are extremely interested in connecting with businesses that are relative to their own interests. Connecting with customers can take a variety of forms. Many people like to “follow” businesses they enjoy. They can choose to follow businesses with similar products or services. They can also choose to ” liked” businesses and receive recommended offers. Some people choose to share businesses with their friends. Everything is possible!
4. Add videos to your website or blog posts.
Adding videos to your website or blog posts can be a great way to increase traffic and conversions. There are many benefits of adding video content as well. It is one of the best ways you can connect with an audience, build trust and authority online, and deliver information in an engaging manner that will help boost your brand’s credibility.
5. Include links in emails.
Emails are one of the most common ways for small business owners to interact with customers and prospects, so it’s important that you’re providing them with all of the information they need. It’s a great idea to start including links in your emails. This is because it gives the recipient a chance to learn more about what you’re offering.
Using the Small Business SEO Tips
Now that you have our 5 strategic small business SEO tips, you can implement one or all of them in your own company’s internet marketing strategy. Soon, you will be generating more traffic to your website than you ever have in the past.