Case Studies

Increasing Off-Season Sales With Long Term Ongoing SEO

The Goal

Our Client had a very seasonal clientele that they wanted to expand into all year round by engaging in active marketing. The goal was to increase their winter clientele by marketing their off-season services.

Services Provided:

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Content Marketing
  • SEO Audit
  • Performance Monitoring
  • Competitive Analysis
  • Backlinking
  • Keyword Research
  • Local SEO
website traffic before seo services

Client’s traffic during one of their off-season months before services began.

keyword increase seo results

Client’s organic keyword trend pulled from SemRush with on-going services.

traffic increase seo results

Client’s estimated traffic trend pulled from SemRush with on-going services.

The Solution

To increase sales during their expected slow season, we began tailoring their SEO strategy towards their off-season services 3 months before the off-season hit. We not only added more content to their site but thoroughly optimized the content already present.

With this thorough and committed SEO strategy, we were able to keep their business busy, even through their slow season. This Client had their clients booking, back to back, 9-12 weeks in advance.

The Results

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Organic Traffic Increase

With frequent content updates and ongoing SEO services, their organic search traffic increased by 118.85% within a year. For their off-season month compared to the previous year’s off-season month that’s shown above (the first image).

increasing sales results

Client’s off-season monthly traffic compared to off-season monthly traffic the following year with on-going monthly services.