Digital Marketer

Education

Master of Science in Digital Marketing

Attending Full Sail University (online) with an estimated graduation date of March 2023.

Bachelor of Science in Internet Marketing

Graduated from Full Sail University in August 2018 with a 3.9 and as class valedictorian.

Certificate in Business Management

Graduated from Barberton High School in 2011 with a completed University of Akron Certification in Business Management.

LinkedIN & Lynda.com Certifications

  • Google AdWords Essential Training
  • Google Analytics Essential Training
  • CMS Fundamentals
  • Designing a Logo for a Band
  • Developing a Mood Board
  • Foundations of Logo Design
  • Foundations of Typography: Choosing and Combining Typefaces
  • Foundations of Typography: Color, Contrast, and Scale
  • The Science of Logo Design
  • Personal Branding Basics
  • Guy Kawasaki on Entrepreneurship
  • Top 5 Tips for Naming Your Brand
  • Writing Research Papers
  • Typing Fundamentals

Career Overview

I’m the passionate down-to-earth being you’ve been searching for! My mission is to help businesses reach their full potential by increasing leads organically through digital marketing. I’m a visionary, benevolent, innovative, and transparent. With 6 kids, you can be sure that I have the patience of a saint.

I was born with a heart of an intrapreneur as I’ve navigated through my career path. Starting as an Airman in the US Air Force, I performed secretarial duties and enhanced my attention to detail with a lot of proofreading. Here I also began honing in on my leadership qualities, by creating and maintaining a new filing system.

From there I began pursuing my love for photography and building my client relations skills. It wasn’t long before I realized I’m a multi-passionate person and enrolled in school for Internet Marketing.

My marketing career started at a small agency where I was famous for my “resume cookies”. To score the internship, I had handmade over 4 dozen sugar cookies and individually packed each one. On each cookie wrapper, I wrote my resume bullet points.

I started as an Intern at Advan Design and quickly progressed into the Digital Marketing Manager. Taking our two biggest SEO clients from $500/month to $10,000/month including their content writing budget.

During the pandemic, I had the opportunity of freelancing as a digital marketing consultant under my business name Akron SEO Services. In our return to “normalcy”, I started as the digital marketing lead for Locus Fermentation Solutions until moving onto the digital marketing strategist role at Evolve Marketing.

Evolve Marketing

Jun. 2022 – Present

Responsibilities

  • Create and implement digital marketing strategies for B2B clients.
  • Planning, building and tracking ROI of all paid-per-click PPC campaigns, including Google AdWords, retargeting and social.
  • Perform site audits to improve SEO, flow, speed, responsiveness and overall user experience.
  • Monitor and analyze search engine data, web traffic, social and digital campaigns to provide direction and new ideas for digital strategy.

Locus Fermentation Solutions

Nov. 2021 – May 2022

Responsibilities

  • Create and implement digital marketing strategies for each division
  • Planning, building and tracking ROI of all paid-per-click PPM campaigns, including Google AdWords, retargeting and social
  • Design monthly employee newsletter via NetSuite and HubSpot
  • Perform site audits to improve SEO, flow, speed, responsiveness and overall user experience
  • Building digital elements tied to NetSuite CRM, with analytical tracking (newsletters, landing pages, forms)
  • Build webpages in WordPress using the theme Salient.
  • Monitor and analyze search engine data, web traffic, social and digital campaigns to provide direction and new ideas for digital strategy

Akron SEO Services LLC (self-employed)

Sept. 2020 – Nov. 2021

Responsibilities

  • Create and implement SEO strategies for small businesses.
  • Build and design WordPress websites using Avada.
  • Build and maintain client relationships.
  • Entrepreneurial administrations.
Accomplishments
  • Increased Client’s offseason organic search traffic by 118.85% (compared to the previous year) resulting in higher sales.

ADVAN Design

Jan. 2019 – Sept. 2020

Responsibilities

  • Created and implemented SEO strategies for industrial manufacturers.
  • Performed keyword research, competitor audits, sit analysis.
  • Present SEO strategies and proposals to the clients using Google Data Studios.
  • Lead and worked alongside the marketing department team of content writers and digital strategists.
  • Reviewed and analyzed monthly data reports from Google Analytics, SEMrush, and Google Search Console.

Accomplishments

  • Advanced from intern to marketing manager within 6 months.
  • Obtained #1 position in Google for client’s most wanted term “yard ramps”.
  • Converted the two largest SEO clients from only $500/month to $10,000/month including their content writing budget.
  • Lead the Marketing department team to double the previous year revenue in just the first quarter.

Carlisle Mae Photography (self-employed)

2011 – 2020

Responsibilities

  • Entrepreneurial responsibilities.
  • Market services and obtain/manage client relationships.
  • Photographed posed families but captured candid moments.

Accomplishments

  • Obtained #1 position in Google for “Akron Family Photographer”.
  • Placed in Top 20% in 2019 Shoot & Share Photo Contest for “Share Joy” category. (10,509 Photos submitted in Category)
Photography Award

United States Air Force

Nov. 2012 – Nov. 2013

Responsibilities

  • Managed coordination and distribution of information and data.
  • Managed the flow, life cycle, and disposal of communications and information.
  • Updated data vocabularies and metadata catalogs to allow data to be accessed, tagged, and searched.
  • Developed workflow procedures and trained others on how to use them.
  • Proofread documents and award declarations for typos and errors.

Accomplishments

  • Developed and maintained a new filing system and process.
  • Honorable Discharge.

Highlighted Skills

  • Adobe Creative Suite
  • Adobe DreamWeaver
  • Adobe Lightroom
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Ahrefs
  • Avada Theme
  • Brand Marketing
  • Content Strategy
  • Creativity
  • Customer Service
  • Data Analysis
  • Digital Marketing
  • Email Marketing Design
  • Google Analytics
  • Google Data Studio
  • Google My Business
  • Google Search Console
  • Google Webmaster Tools
  • Graphic Design Basics
  • HubSpot
  • Image Editing
  • Image Optimization
  • Keyword Research
  • MailChimp
  • Marketing Campaign Development
  • Marketing Management
  • Microsoft Office
  • Off-Page SEO
  • Office Administration
  • On-Page SEO
  • Organization Skills
  • Photography
  • Project Management
  • Rank Math
  • Reporting
  • Salient Theme
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • SEMrush
  • SEO Audits
  • SEO Copywriting
  • SEO Management
  • Social Media Marketing
  • Storytelling
  • Teamwork
  • Technical SEO
  • Time Management
  • Videography Basics
  • WordPress
  • WordPress Design
  • Yoast